Tag Archives: product

How Products are Developed

Posted on June 10, 2011 by Wayne

It started with an idea. Idea has been triggered or it came naturally, suddenly. Idea germinates in the mind. Creative ideas are those that are new, novel. They don’t exist yet. There are thousands of new ideas generated each year. … Continue reading →

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Product, 1st P in Marketing Mix

Posted on June 5, 2011 by Wayne

You might wonder why product is the first P in the 4 or 5 Ps of marketing mix. Marketing in its entirety is about satisfying target market. Target market has needs and wants. The very tool that a marketer can … Continue reading →

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Marketing Plan

Posted on May 11, 2011 by Wayne

How do we develop marketing plans? Every marketing plan is preceded by a market research. A market research has several areas: customer, product, sales, and promotion. Before detailed plans on marketing are developed, it is imperative to analyze consumer behavior. … Continue reading →

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The 5th P in the Marketing Mix

Posted on June 17, 2010 by Wayne

We have known long the classic 4Ps of Marketing Mix: product, price, place, and promotion. There are few people however who added one more P in it. The 4Ps are irrefutable and they are positioned in their right places. The … Continue reading →

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why conduct market research?

Posted on June 9, 2010 by Wayne

by: Sherwin Ragos A successful business lives up to its “reason for being.” Initially, business mission is implicit or it might be vague. But in a while or so it becomes meaningful and clear. For many businesses, profit is the … Continue reading →

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