Tag Archives: marketing mix

Product, 1st P in Marketing Mix

Posted on June 5, 2011 by Wayne

You might wonder why product is the first P in the 4 or 5 Ps of marketing mix. Marketing in its entirety is about satisfying target market. Target market has needs and wants. The very tool that a marketer can … Continue reading →

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Marketing Mix

Posted on May 22, 2011 by Wayne

The classic marketing mix is the core concept of marketing. Marketing cannot be explained without discussing marketing mix. Marketing mix is also known as the 4 Ps of Marketing: product, price, place promotion. Whether your strategy is product-driven or market-driven, … Continue reading →

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Marketing Plan

Posted on May 11, 2011 by Wayne

How do we develop marketing plans? Every marketing plan is preceded by a market research. A market research has several areas: customer, product, sales, and promotion. Before detailed plans on marketing are developed, it is imperative to analyze consumer behavior. … Continue reading →

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The 5th P in the Marketing Mix

Posted on June 17, 2010 by Wayne

We have known long the classic 4Ps of Marketing Mix: product, price, place, and promotion. There are few people however who added one more P in it. The 4Ps are irrefutable and they are positioned in their right places. The … Continue reading →

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