Tag Archives: business research

What is Methodology?

  Methods determine what, how, when, where, and from whom data shall be collected. This is one of the typical chapters of a thesis or a dissertation. It sounds like “mythology” or “methology,” that’s why I mispronounce it several times. … Continue reading

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Role of SPSS in Research

In a positivist research, the data collected are numerical. This demands a quantitative analysis. When data size is small, statistical analysis won’t be overwhelming. But the case differs when data become tremendous. This is where SPSS comes in. Statistical Package … Continue reading

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A Piece of Advice for Researchers

A thesis or a dissertation is a long essay. You built the foundation of your topic around several rationales and objectives. However, every thesis has its own antithesis. It will rock the foundation of it if it will not shatter … Continue reading

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SPSS and its role in statistical analysis for a positivist business research

“When data become tremendous, SPSS is more reliable than MS Excel.” SPSS or Statistical Packages for Social Sciences is the most commonly used software for statistical data manipulation. When data become tremendous, SPSS is more reliable than MS Excel. I … Continue reading

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why conduct market research?

by: Sherwin Ragos A successful business lives up to its “reason for being.” Initially, business mission is implicit or it might be vague. But in a while or so it becomes meaningful and clear. For many businesses, profit is the … Continue reading

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