Category Archives: marketing

principles of marketing

Ethics, Consumers, and Businesses

Posted on June 23, 2011 by Wayne

In the rise of ethical consumerism, more and more consumers are wanting for products that manifest social responsibility. Those products that contribute to their wellness and to the welfare of the society. Consumers are now going green. They buy products … Continue reading →

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How Products are Developed

Posted on June 10, 2011 by Wayne

It started with an idea. Idea has been triggered or it came naturally, suddenly. Idea germinates in the mind. Creative ideas are those that are new, novel. They don’t exist yet. There are thousands of new ideas generated each year. … Continue reading →

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Product, 1st P in Marketing Mix

Posted on June 5, 2011 by Wayne

You might wonder why product is the first P in the 4 or 5 Ps of marketing mix. Marketing in its entirety is about satisfying target market. Target market has needs and wants. The very tool that a marketer can … Continue reading →

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Marketing Mix

Posted on May 22, 2011 by Wayne

The classic marketing mix is the core concept of marketing. Marketing cannot be explained without discussing marketing mix. Marketing mix is also known as the 4 Ps of Marketing: product, price, place promotion. Whether your strategy is product-driven or market-driven, … Continue reading →

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Promotion Mix

Posted on May 12, 2011 by Wayne

Promotion is a part of the marketing mix that concerns with communicating value to the target market. The two most popular ways to promote are through advertising and sales promotion. Unbeknown to others, there are other ways to promote business … Continue reading →

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Marketing Plan

Posted on May 11, 2011 by Wayne

How do we develop marketing plans? Every marketing plan is preceded by a market research. A market research has several areas: customer, product, sales, and promotion. Before detailed plans on marketing are developed, it is imperative to analyze consumer behavior. … Continue reading →

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Characteristics of Service

Posted on May 4, 2011 by Wayne

Products can be of two types: good and service. Goods are tangible while services are intangible. Services have four major characteristics: intangibility, variability, inseparability, and perishability. Because of these characteristics, services are more difficult to manage in terms of quality. … Continue reading →

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Demographic Change: Factor for Business Strategy

Posted on May 3, 2011 by Wayne

Business strategies are formulated based on the changes in the external macro or micro environment. There are several factors that can be scanned. Demographic change in the external environment can be a source of opportunities or threats for a business. … Continue reading →

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What is Egg Theory?

Posted on April 26, 2011 by Wayne

Why parents are so proud of their children no matter what they look like? The egg theory explains this. It’s not because children are egg-like. Probably they were once eggs (from mother’s egg cell). I was a little amazed when … Continue reading →

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Toothbrush Theory

Posted on April 9, 2011 by Wayne

Have you heard of this theory? It’s weird but I came across it lately. My becoming favorite author Dan Ariely used it in his book The Upside of Irrationality. Dan also authored the bestselling book Predictably Irrational which became my … Continue reading →

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