Category Archives: marketing

principles of marketing

Colegio de Dagupan Placed 3rd in Comguild’s TV Ad Teaser Contest

Posted on February 6, 2012 by Wayne

Colegio de Dagupan made it to the 3rd place in the recently concluded “TV Commercial Teaser Contest” of Comguild, the fastest growing organization on journalism, marketing and advertising. The contest was participated by 29 different colleges and universities all over … Continue reading →

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The Power of FREE

Posted on January 23, 2012 by Wayne

Many times I blogged about coffees. For a couple of years, 3in1 coffee has been a part of my morning habit. Besides blogging and social networking, sipping coffee starts my day. There was a time that I spilled coffee on … Continue reading →

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My First Ever Ferrero Rocher

Posted on January 17, 2012 by Wayne

I love chocolates! Though my taste buds are used to cheaper kinds of chocolates, I still wish I could receive gift from friends or family members more expensive chocolates. The natural notion that the higher the prices, the higher the … Continue reading →

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Advertising, the Most Notable Form of Promotion

Posted on November 14, 2011 by Wayne

There can be no more noticeable form of promotion than advertising. And because of that sometimes or most often, advertising for many is a substitute for the word marketing. People often interchange these two terms: advertising and marketing. This semester … Continue reading →

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Market Research and Marketing Plan Presentation 2011

Posted on October 15, 2011 by Wayne

This is the 3rd year of annual market research presentation. In 2009, the presenters were only 8 people. Then they grew to almost 30 in 2010. This year, there were almost 40 who presented their market researches and marketing plans. … Continue reading →

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Steve Jobs (1955-2011)

Posted on October 6, 2011 by Wayne

My MIS (management information system) class gave me goosebumps this afternoon. I was reading an issue of TIME about 9/11 when one of my students told me about the news that Steve Jobs dies. Just recently I came across the news that … Continue reading →

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What is 80/20 principle?

Posted on September 6, 2011 by Wayne

This idea is roughly based on the work of the 19th-century Italian economist Vilfredo Pareto and is also known as the Pareto principle. It involves the observation that often 80 percent of the results come from about 20 percent of the effort. … Continue reading →

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Research Designs for Market Research

Posted on September 4, 2011 by Wayne

Research designs are as important as the research itself. Research design determines the methodology of the research, in turn methodology sets the methods on how to undertake the research, from data collection, sample and sampling, and the analyses needed for … Continue reading →

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What is Fan Fiction?

Posted on August 30, 2011 by Wayne

J.K. Rowling’s Harry Potter came to an end. For many, a decade of books and movies is entertaining and resonating. However, for some characters of the books like Harry Potter do not really come into a denouement. Because of Fan Fiction, … Continue reading →

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Ethics, Consumers, and Businesses

Posted on June 23, 2011 by Wayne

In the rise of ethical consumerism, more and more consumers are wanting for products that manifest social responsibility. Those products that contribute to their wellness and to the welfare of the society. Consumers are now going green. They buy products … Continue reading →

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