I love chocolates! Though my taste buds are used to cheaper kinds of chocolates, I still wish I could receive gift from friends or family members more expensive chocolates. The natural notion that the higher the prices, the higher the quality aptly apply to almost all products including, of course, chocolates.
Besides being mouth watering, chocolates have been my favorite example when I explain irrationalities which I adopted from Dan Ariely, the author of the book, Predictably Irrational. Let me relate the example of the book with a little modifications: if you’re given a choice between two brands of chocolates with different prices, a Ferrero Rocher chocolate ball at 15 pesos and a Cloud 9 chocolate bar at 5 pesos, which will you choose? Since the price of the Ferrero Rocher was reduced significantly, most would probably choose it over Cloud 9. But consider this: if Ferrero Rocher was priced at 15 pesos and Cloud 9 for free, most would maybe this time choose Cloud 9. This is one of our human irrationalities. The word FREE is very powerful that could more or less affect our rationality.
Now, I mark this day because (I’m not ashamed) the first ever Ferrero Rocher chocolate dampened my mouth and tongue. By the way, before you think where did I get it, I want you to know that I bought it for my wife as a gift on our 6th anniversary.
